Online Marketing Glossary Terms For Beginners
Becoming familiar with the most popular marketing glossary terms and Internet Terminology is really helpful and important especially when first starting a business online. Becoming familiar with these Online Marketing terms will give you a much better knowledge and understanding when speaking with others about internet marketing or when learning more about different aspects of your online business. You will find most of the common marketing glossary terms in addition to some standard basic marketing terms that may be used online on an every day basis.
This definitely is in no way a complete list of online Marketing Glossary Terms, there are literally thousands of online marketing terms out there and new one’s are popping up everyday.
This list is actually geared to the beginner who would like to start a legitimate online business. Hopefully this list will assist you in understanding the basic online marketing terminology that’s associated with building your own personal website business.
Online Marketing Glossary Terms
These basic marketing terms are listed below in alphabetical order and hopefully it will become your online web marketing dictionary. Since the internet and marketing are forever evolving I will be updating this page frequently with new terms.
For your convenience I’ve set up this long page of Marketing Glossary Terms with an index below so that if you have a marketing term in mind that you would like to find the definition for just go ahead and click the the letter that your marketing term begins with and you drop down to that section. If you want to return to the top of the page there is a (Back to the top) link at the end of each section. I hope this makes it a little easier to navigate this page.
There is an abundance of information when it comes to internet affiliate marketing and I would like to make this site as clean and easy as I can for your browsing experience. In the near future I will have a downloadable PDF of Online Marketing Glossary Terms available if you would rather have a copy for your own computer.
Thanks again for visiting!
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Above the Fold
Above the Fold is the portion of a webpage that anyone visiting your website can see without having to scroll down. This portion of a webpage is usually delegated and kept for important headlines and content that the website owner would want their end user to pay attention to. Any space above the fold also has more page value to an advertiser because it’s the most visible space on the webpage.
Adsense
Adsense – is an advertising program by Google. After you sign up as a publisher, you will be able to display Adsense ads on your own website. The advertisements are placed automatically and display banners, text, and videos that are targeting your visitors.
Affiliate(s)
Affiliate(s) – This would be websites that affiliate themselves with one another to form a network of similar websites and they sell similar themed services or products. This is also known as an affiliate network.
We also get commerce affiliates and that would be described as two parties that’s affiliated and either parties have the power to control each other or a third party have the power to control both
We also get the instance where a firm will sell other merchant’s products on their own site and visitors may order the product or service from there, but the sale will be transacted at the major site and commission will be passed on to the website or specific location from where the order originated.
Affiliate Marketing
Affiliate Marketing – is when an individual or website owner partners with a company to endorse the companies product or service by promoting the companies products or services with the intent of earning commissions if and when sales are generated. This can be based on a sale, click or other action.
(for a closer more in-depth look at Learn What is Affiliate Marketing?)
Affiliate Marketing Networks
Affiliate Marketing Networks – administer programs for individual merchants, handling all of the work needed, while regularly supplying tracking and reporting performance for their affiliates marketers in order to help them to continue to keep a close eye on their affiliate incomes and help them figure out which services or products are providing the best returns.
These Affiliate Networking tools can be quite effective to an affiliate in helping to fine-tune the line of products or services they choose to focus on promoting throughout their website or blog and, hopefully, accelerate their profit as a result.
(Here is a list of theTop 10 Best Affiliate Networks)
Affiliate Link
Affiliate Link – this is the link you add to your site that you get from your affiliate program.
Aggregate
Aggregate – The term stands for a type of website with the sole purpose to collect information from around the web and then presents it online.
Analytics
Analytics – This is the way that a website, service or product is measured through a deep analysis of the locations, websites, links, unique visitors, and specific keywords that get typed into the search engines, etc.
There are various tools available to obtain specific types of analytics like for instance the Google Adwords keyword tool that provides the search volume for keywords.
Google Analytics is a Google provided service that measures numerous statistics and data about your website and the traffic to it.
This is critical information when analyzing your websites success level and how to improve it.
Anchor Text
Anchor Text – The anchor text is the words on a click-able link that leads deeper into a website or another webpage. Anchor text gives the user contextual or descriptive information about the content of the link, and what the user can expect if that link is clicked on. Anchor Text is ranked highly in the search engines if the text is relevant to the landing page.
Autoresponder
Autoresponder — This is simply is a computer program that will automatically answer any email sent to it. “Aweber” and “GetResponse” are the two most well known of autoresponder services.
Aweber
Aweber – this is a paid service that helps you keep track of your email sign ups. This is a very popular autoresponder service company. The fees are variable dependent on your list size and other factors.
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Backlinks
Backlinks – are the links pointing back to your own site also called incoming links.
These links can come from many different places for example other blogs or websites, from social media like Twitter, from article directories, from Video sites like YouTube, directories and the list goes on…
Basically, it is any webpage link received from any other website to yours.
Bandwidth
Bandwidth – This would be a calculated limit or the data that can be downloaded from a website during a specific time frame. This is usually within a period of a month.
The bandwidth will be determined by your hosting provider and the subscription you had signed up for.
The bandwidth limit will determine how many visitors the site or page can handle before it crashes; therefore it’s vital to sign up with a hosting company that provides unlimited or efficient bandwidth to keep the site up and running.
Banned
Banned — This is what happens to your site when you break the rules of SEO that Google sets out.
Banners
Banners – These are clickable advertisements that are featured on websites in the form of a graphical blocks with or without special effects.
They come in different sizes to adapt to page layout and some of them have expandable coding that perform a certain effect them when users hovers the mouse over them.
Blog
Blog – An equivalent of an online journal that features posts, discussions and other features. The majority of blogs are interactive and they allow visitors to leave comments or even interact with each other by messaging with the use of GUI widgets.
It was originally short for “web log”, now it is a word all to its own. WordPress is a blogging platform.
Blogs provide commentary on certain subjects, act as personal online diaries or they function as brand advertising for a company or a particular individual.
The typical blogs combine text, links to other blogs or pages, images and so forth that is related to its topic or niche.
Blogs need to be updated on a regular basis in order to “survive” and therefore this interactivity distinguishes them from static websites and makes them more popular online
Blogosphere
Blogosphere — Refers to interconnectivity of the “community” of blogs and their links on the World Wide Web.
Black Hat SEO
Black Hat SEO — Using “underhanded” ways of trying to trick the search engines to get better rankings for your website. **NOT RECOMMENDED EVER**
Bounce Rate
Bounce Rate – is the percentage of the visitors landing on one of your pages and not continue on to view more but instead leave the site. They visit one page and ”bounce” away.
Browser
Browser — The program used to access the internet. Browsers include Internet Explorer, Firefox and Google Chrome.
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Cache – This is a browser action that allows for the browser to save information on your computer like usernames for certain websites or passwords.
Call to Action
Call to Action — This is any effective phrases, button or link on your site that encourages a visitor to click. The click changes them into a lead, then your goal is to change them into a purchasing customer. Your job is to individuals that are visiting your website or article what you would like them to do. For example: Click Here! Order Now! Learn More…
CaptCha
CaptCha– A popular online program that is designed in such a manner that only humans are able to pass.
This is used as a security measurement and will most commonly be presented by showing an image of two randomly generated words in distorted text that will call for a visual or hearing perception task.
The method eliminates computer programs from out filling forms.
Categories
Categories – Compartments on your site. The titles are used to organize blog posts and other articles of information.
Clickbank
Clickbank – this is an online market place that offers mostly digital products like ebooks and online services.
You can sign up to become an affiliate and promote their products for high (compared to other affiliate programs) commission.
Or as they say themselves ”Online retail outlet for over 10.000 digital product vendors and their 100.000 active affiliates.”
Click through
Click through – This is the action of clicking on to an advertisement on a website and visiting the advertiser’s sales page or product website, also known as the percentage used to measure the total effectiveness of a link or advertisement that leads from the amount of people clicking on the ad compared to the amount that buy once they visit the link.
Cloud Computing
Cloud Computing – This refers to the growing amount of users who are able to access their data from anywhere in the world, rather than being tied to one particular machine. This is a virtual infrastructure used for hosting, file storage and so forth.
Cloaking
Cloaking – This is a technique used to serve a different page to the search engine spiders than the page or content a visitor will see.
Cloaking is overall abused by spammers for keyword stuffing in order to gain good page ranking, the page will then redirect the visitor to another “not so friendly” site or sales page.
Cloaking had become a serious violation of the Terms of Service from all the popular search engines and the site can be banned.
Contextual Advertising
Contextual Advertising – is advertising that’s automatically placed on a web page that is based on the keywords and phrases along with the relevancy of the page content.
For example: contextual ads for hard drives would be shown on a page with a post or article about Computer Maintenance and not because the user had entered “hard drives” into the search box.
Cookies
Cookies are used to manage user personalization and preferences on web pages and sites and they are stored as an information file on the user’s computer for future visits that allow for faster browsing and tracking.
Content Management System
Content Management System — CMS’s – allow internet marketers to build and create websites with relative ease and not a lot of coding knowledge is needed. CMS examples include WordPress, Drupal, and Joomla.
CPA – Cost Per Action
CPA – Cost Per Action – This is a form of advertising action or advertising payment model, when advertisers pay the site or blog owner only when users register or complete a sale using the unique link provided on the page.
This is when the advertiser pays for a specific action. This can be getting a form filled out, it can be getting a email sign up for example. This means that you as a CPA marketer receive a set fee for a specific task. Say you get $5 for each form (name, email, address and phone number) that your visitor fills out. This can also be referred to as Cost on Completion.
Cost-Per-Click (CPC)
Cost-Per-Click (CPC) -Advertisers pay for each time that a user clicks on the specific link or ad, Google Adwords would be a good example.
Cost-Per-Mile/Thousand
Cost-Per-Mile/Thousand -This is the most common way to measure online costs for it’s a formal calculation that shows advertisers how much it will cost to show an ad at 1000 times.
Conversion
Conversion – This is the targeted percentage or rate of users that visit the website and actually purchase or perform the desired action. For instance out of a 100 unique visitors 10 people buy or subscribe, the conversion rate will be 10%
Crawler
Crawler – A search engine’s crawler, also known as a spider follows links to web pages. It makes copies of those pages and stores them in the SERP’s.
CSS
CSS – Learning to use a “Cascading Style Sheet” is a way to add great flexibility and numerous other benefits to your website.
Dashboard
Dashboard – The dashboard is the place (behind the scenes) where you build and control your website from.
Data center
Data center – This would usually be a large building or complex where companies house their servers and these are often well protected. Multiple servers can also co-exist inside one data center. The majority of hosting companies own and maintain their own centers.
Dedicated Hosting
Dedicated Hosting – The hosting company will set aside a single server for an individual customer and their website(s) alone.
Direct Traffic
Direct Traffic – Traffic that your website gets from people who have gone directly to your site by typing the URL in themselves.
Domain Name
Domain Name – Starts with “http://” and is the web site’s main URL. Acquiring a “.com” is the most desirable extension to have. This would be the unique name, brand or identification string that websites use in order to establish their autonomy on the web. Domain names create a virtual area specific to the control of the owner.
Here are few examples of domain names
• momsaffiliatemarketing.com
• google.com
Your domain name can end with .com, .org, .net… You can also end it with a country ”code” .se for Sweden .us for the US .uk for United Kingdom and so on.
DNS (Domain Name System)
DNS (Domain Name System) -The process of assigning the unique Internet Protocol addresses for the domain name in order to route the web traffic towards the correct website, this would basically be the traffic controller of the World Wide Web.
Drop Shipping
Drop Shipping – A common business model where a virtual retailer or merchant sells products online but they do not keep a permanent inventory of the products or goods that’s been offered. The merchants accept orders from their customers via a virtual storefront, and contact a manufacturer or distributor who will then ship the product(s) directly to their customers.
ECommerce
ECommerce – This involves buying and selling of products over the Internet by the use of websites or virtual stores and it’s considered to be the sales arm of most e-businesses. The term also refers to a wide variety of Internet based models that incorporate various elements of marketing to drive users to a site for the main purpose of purchasing the product or service offered.
Encryption
Encryption – A form of security that encrypts or scrambles user data in order to protect customer’s personal information.
E-newsletter
E-newsletter – A detailed text and image email that is often used by businesses to inform their customers or readers of new products, promotions, updates and more, these are often a supplement to a subscription.
FAQ (Frequently Asked Questions)
FAQ (Frequently Asked Questions) – This would be a list of answers towards commonly asked questions asked by new visitors to the website, service or product, like the shipping policies, usage or the return policy.
Fiverr
Fiverr – A huge community of people offering services of all possible sorts for $5. The service also lists people looking for all kinds of work to be done for $5, this can be its own income source for those inclined.
Forum
Forum – An online place (a community) where people with common interests meet to share information. Forum Also know as online bulletin boards where users and customers of the website can interact with each other and also create or respond to discussions.
Flash
Flash – A technology that’s been developed by the company Adobe, making it possible for a web page to interact with other websites, especially for video, animation and other interactive web elements.
Front End
Front End – the first aspect or page of your website that the visitor gets to see, also known as the website index. The interface of the website that allow its users to interact with the features of the website, like drag and drop, click or the changing of objects.
FTP – File Transfer Protocol
FTP – File Transfer Protocol –this is a way to move files. You might want to move files from your own computer to a WordPress blog then FTP comes in handy. To move files you can use a FTP software, personally i use Core FTP Lite and that works just fine. Filezilla is another good one.
Google Analytics
Google Analytics – hosted by Google it will provide you with statistics from your website. You can track all kinds of things like traffic, traffic sources, conversions and more. You set up an account, you add a code to your own website, then you are ready to start tracking the stats.
Adding Google Analytics to your website
Google Webmaster Tools
Google Webmaster Tools – is a web service by Google. With Google Webmaster tools you can check index status, submit a sitemap, list internal and external pages that link to the site, see broken links and more.
Geo-targeting
Geo-targeting – A commonly used marketing practice that allows advertisements or websites to target customers or traffic by using their geographical location, for example by offering special promotions or services for a certain part of the country or a specific state. This allows for smaller businesses to modify their marketing strategies by country, state or even by postal code.
GUI
GUI – It stands for the Graphical User Interface, and this would be the image and front-end interface a website use in order to make their pages easier for users to navigate and bring some appealing aspects towards the visitors.
(Back to the top)
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Hit
Hit – This would be unique visitors that access a website and it translates online as a request from the user’s server to the website’s service.
Hosting
Hosting – Web hosts provide services to clients that allow for customers to place their websites, blogs or individual pages on an individual or shared server. This includes the ability to store and share data or backup files, websites and so forth. For better understanding – this would be the space where your site along with its files and structured data are stored.
HTML(Hypertext Mark-Up Language)
HTML Hypertext Mark – Up Language or better known as the basic computer language, that’s been used for the coding or creating of websites. HTML also allows your text to be linked to other files on the internet.
HTTP (Hyper-Text Transfer Protocol)
HTTP (Hyper-Text Transfer Protocol) – This would be the format of the World Wide Web and when the browser sees the “HTTP” at the beginning of the address, it knows that it’s showing a WWW page.
Hyperlinks
Hyperlink – This is the colored underlined, words in a body of text that links you out to other sites or information. A navigation element on a website, that creates a path to another resource, webpage, image or document.
Idle User
Idle User – Refer to as a user who had signed up on the website or service it provide, but does not use the service or spend any time on it.
Internal Linking
Internal Linking – This is linking one page to another within your own site. This helps users find more information and stay on your site longer.
Integration
Integration – The ability of a blog or a website to use multiple platforms, like forums for interaction between users or the use of Facebook for commenting.
IP Address (Internet Protocol Address)
IP Address (Internet Protocol Address) –This would be a set of unique numbers that distinguish every computer that connects to the internet from each other and it can be recognized by any server or website all over the world.
Internet Marketing
Internet Marketing – The collective term referring to the many ways of reaching consumers online. Some of these include article marketing, video marketing, social engagement and many more.
Jaaxy
Jaaxy – is an online research tool.With Jaaxy you can do niche and keyword research.
Keyword
Keyword – Keywords are a word or a short group of words that a person may search for in a search engine. They are usually two to three words long. Basically keywords are words that are typed into the search engines to find information as part of a query. Keywords also determine the ranking position and relevancy of web pages and online content.
Keyword Density
Keyword Density – The total ration of keywords that appear on a website, page or within an article that’s relevant to a search engine query. Search engines like Google use algorithms to measure the keyword density and then determine if the content is relevant to the user’s search query or not.
Landing Page
Landing Page – The first page a person “lands” on when initially arriving to your site. This page can be any page on your site.
Link Building
Link Building – This is a process that involves creating links to your pages from other sites with high reputation and visitor counts. The more quality websites you have that link to your site or blog, the more traffic you will gain.
List Building
List Building – this is when you capture your visitors contact information including email and add them to your list. To get your visitors to sign up you want to give something away of value it can be a free ebook, a video or a newsletter for example. You have now captured their email and can keep in contact with them.Building a mailing list
Long Tail Keywords
Long Tail Keywords – Same as a keyword except it’s longer. Long tail keywords can be up to 5 words long (anything longer than 5 words gets messy and hard to remember). LT keywords are not to be overlooked since they can amount to 50% or even more of a site’s organic search traffic.
Log-in
Log-in – The act of entering a username and password into a secure box that allow for access to a site, service or members area.
Loop
Loop – A common programming error that causes users or customers to end up in a loop, like clicking “buy” and then ends up on the catalog page instead of the payment processing page.
LSI Keywords
LSI Keywords – Latent Semantic Keywords – this is your relevant keywords.You don`t want to keyword stuff your content but you can use relevant keywords and this usually happens naturally.
Mailing List
Mailing List – A collection of addresses and names used by an organization or individual to send material like newsletters, promotions and so forth to multiple recipients who subscribed and authorized the site to send them mail. When you have a good website with good information your visitors are naturally going to want to learn more from you. They will join your mailing list through an opt-in form using Aweber (one option) that you’ve added to the sidebar of your site in a widget.
Market Research
Market Research – The systematic recording, gathering and analyzing of data towards a particular market or customer group in a specific geographical area, also involving companies that’s dedicated towards researching preferences and habits online in order to understand their customers and their needs.
Merchant
Merchant – A business or the seller of a product or service that takes the title to the merchandise and sell or Resells it in order to make profit, the merchant is not always the owner of the product but can be affiliated closely with it.
Meta tag
Meta tag – This would be a code that’s hidden in the website programming and it basically tells the search engines what the content of the page or site is all about.
Micro blogging
Micro blogging – A form of blogging that allow users to blog up to 140 characters at a time, the most popular micro blogging platform at this moment would be Twitter.
MLM
MLM – The abbreviation for multi-level marketing, or the form of marketing that target different demographics by using different media forms like micro blogging, online, print etc.
Mobile-enabled
Mobile-enabled – These would be websites or pages that have been optimized for viewing on mobile phones or tablets.
Mutual Linking
Mutual Linking – The process where two or more website owners agree to host each other’s links on their websites to increase traffic.
Natural Search Results
Natural Search Results – These are the non-sponsored or non-paid listings that appear on the Search Engines when a keyword is typed in and they are usually shown just below the sponsored results.
Navigation
Navigation – The overall process to move from one part of the website to other parts and it should be optimized to provide a good user experience. Dead or faulty links, error pages and a messy layout can cause bad navigation.
Niche
Niche – This is simply a subject or any topic of interest under the sun. There are people interested in nearly EVERY niche under the sun. (Niche is a French word and is pronounced “Neesh” not Nitch) a niche is your targeted audience. It can be the group of people that you are writing and creating your website for.
Niche market
Niche market -This would be a specific market on which a specific product is focusing, for instance the specific market would be “parents” and the product would be “healthy food for kids”.
Opt-in
Opt-in – The general process by which users or customers sign-up on the website or subscribe via email in order to receive promotions, updates and so forth. When joining a mailing list of this type it requires a person requesting membership to receive a second email where they must confirm their desire to join the list.
Opt-out
Opt-out – Required by the CAN-SPAM Act all commercial emails must have an “Unsubscribe” link to allow easy opting out at any time. This is a required marketing clause that’s been mandated by the Federal Law and it allows for customers to opt-out or unsubscribe from email promotions, newsletters and other online materials.
PayPal
PayPal – An eCommerce website and business that allow their users to make monetary transactions globally and allows money transfers via the PayPal account to pay for services or for the purchase of products online. PayPal links to the individual or merchant bank accounts and then serves as a money transfer platform.
Payment Modes
Payment Modes – All the various payment modes that an eCommerce website allows for its users, like debit, credit, direct transfer, PayPal and so forth
Payment Processor
Payment Processor – This would usually be a third party service that bills the bank, processes the credit card payments and other operating services.
Pay-Per-Click (PPC)
Pay-Per-Click (PPC) – A famous online advertising model where the advertiser pays the website a certain amount depending on the number of clicks that’s been originating from the website.
Phishing
Phishing – A popular internet scam that’s mainly used through email or the creation of fake websites with the intention to harvest data from customers like personal passwords, account numbers, addresses and so forth.
Pinterest – this is a social network where you ”pin” pictures or videos and add them to your pin board. Get started with Pinterest
Pop-Ups
Pop-Ups – This is an almost outdated form of advertising that is quite annoying and ineffective for most visitors. It automatically “Pops Up” a window that requires your action before you can continue on the desired site.
Plugin
Plugin – These are third party created extras you can “Plug-In” to your website to add greater functionality. There are thousands of them.Plugins are used to add specific features to your WordPress blog for example. Akismet is an example of a plugin that will allow you to prevent spam comments on your blog.
Premium Account
Premium Account – In most cases this refers to a “paid” account for users that has the option to upgrade for services, when they sign up on a website. Free services almost always have premium accounts link to it for upgrading options.
Privacy Policy
Privacy Policy – A legal document that’s been incorporated into a website’s terms and conditions and it disclose the policy of the website or online business towards user information.
Programming Language
Programming Language – This would be the computer language used within the programming and it allows programs and websites to communicate the instructions as an artificial math-based language like Java, HTML, CSS and so forth. The programming language affects the way a website is viewed, the performance and how different browsers interpret the language.
Query
Query – The formal term used for typing words into Search engines.This is the same as a search term. These are the words people are looking up when searching online.
QSR
QSR – stands for (quoted search results) – this is the number of competing webpages under exact term, under ”quoted” term, in Google. So if you type in the keyword ”wealthy affiliate reviews” into Google it will give you a QSR of 174. The lower number the easier to rank.
Rank
Rank – This is where Google deems your website should be in the SERP’s.
Referral Traffic
Referral Traffic – This is traffic that comes to your website from another one that referred it to yours.
Robots
Robots – Also know as bots or crawlers. Online programs that’s designed to perform a specific or mass action and usually they harvest data for indexing.
RSS (Rich Site Summary)
RSS (Rich Site Summary) – This would be a syndication tool that turns websites into a detailed web feed and it’s used on blogs and websites that have been updated daily or even hourly to keep their users in the loop. The site owner doesn’t need to update their site or blog across several different platforms or programs for users can receive updates on their computer or mobile.
Search Algorithm
Search Algorithm – This would be the mathematical computation that most search engines use to pull up websites as results of a query or search phrase.
Search Engine
Search Engine – These are websites like Google, Yahoo and Bing that allow users to search for information by typing queries, keywords or phrases, and then use computation to search for the most relevant pages.
SERP (Search Engine Results Page)
SERP (Search Engine Results Page) – SERP, are the sequential list of web pages displayed by a search engine. Every keyword will produce a different SERP for a single website. This is the page that pops up after a user had typed a keyword or phrase into the Search Engine. SERPs show the links to the most relevant pages along with a short summary of what the page contains.
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) – This is the process of creating quality content for blogs or websites in order to be found by the Search Engines algorithms. There are different ways to optimize your website for the search engines so that they find your site and rank it well. This could mean include keywords in your content and image title for example. SEO Checklist Cheat Sheet
Social Media Marketing
Social Media Marketing – Marketing methods and strategies that use social media like Facebook and Twitter as a platform and rely on social media’s power to create a buzz or hype
Social Networking Site
Social Networking Site – These are websites that primarily focus on social networking like Google Plus and Facebook and allow their users to create a personal or business profile page once they had signed up. The users are able to add and categorize people into a certain network or sub-networks, circles, groups and more
Spam
Spam – is automated, bulk or unsolicited email that’s normally been used as a form of advertising also associated with phishing. Basically spam represents any type of unwanted mail, that’s given without the permission of the receiver or “deceived” mail being received after signing up for a newsletter or subscription. It is now required that all commercial/business emails have an “Unsubscribe” button on them. Also using a double “Opt-In” sign up form is the best way to make sure people actually want to be on your list. This is to avoid the penalties associated with breaking the laws in the CAN-SPAM Act. Some Black Hat SEO methods use spam.
Siterubix
Siterubix – is Wealthy Affiliate`s own platform for websites. This is where you can build your own free site. Your domain will look similar to this one mysite.sitrubix.com. Sign up process with Siterubix
Squeeze page
Squeeze page – is a page where your only objective is to capture your visitors contact information.
Search Terms
Search Terms – These are the words people are typing in to the search bar of a search engine to find information online.
Sidebar
Sidebar – These are adjustable areas of your website that can be either on the left side, right side, or both sides depending on the theme you’ve chosen. You will then add widgets to your sidebar.
Spider
Spider – These are search engine spiders that “crawl” around the web and websites and then return the information to the search engine for proper SERP listings.
Stickiness
Stickiness – A basic term used to measure how long each visitor or user stay on the page and the average period of time they spend browsing the content of the site.
Tags
Tags – These are labels on blogs or websites that gives the visitor or Search Engines a basic idea of what the content of the site, page or post is all about and are short one or two word descriptions.
Tag Cloud
Tag Cloud – Is a collection of tags on a blog or website.
Terms and Conditions
Terms and Conditions – The legal terms and conditions that the users of a website or program agree to, when signing up or purchase from the site.
Text Link Ad
Text Link Ad – This would be a form of advertising that use text alone and is often inserted into blogs, articles, posts or the Search Engine result pages.
Theme
Theme – This is the basic template that you build the pages and posts of your website on, then customize to make it your own.
Traffic
Traffic – Also know as Website Traffic – The number of unique visitors that visit the site’s landing or front page along with subsequent pages in a certain time frame for instance number of visitors per day, week or month or the number of hits per page.
Unique Visitor
Unique Visitor – This would be an individual who visits a website, blog or specific page within a certain time frame, and had never visited the site or any of its pages before.
Unique Value Proposition
Unique Value Proposition – What is it that sets your company apart from others? Why should a consumer choose your business?
URL (Universal Resource Location)
URL (Universal Resource Location) – The location of a resource within the Internet or a web address. URL’s are unique and often short for people to remember them.
User
User – can be defined as visitors who have registered or signed up for a service, catalog, subscription or website and they are actively using the services and so forth.
Validation
Validation – This would be the process by which users validate their identity, usually by clicking on a verification link that’s been sent towards their registered email.
Visitor
Visitor – These would be individuals that visit the site but doesn’t create an account, sign up or purchase anything.
Webinar
Webinar – These are online virtual seminars that anyone with an internet connection can tap into from anywhere in the world.
Web design
Web design – One of the largest factors in Commerce, web design refer to the overall feel and look of a website, blog or page and the ease of use along with the attractiveness it have towards the average visitor.
Website
Website – This is the “house” that you build behind your domain name.
Widget
Widget – These are movable self-contained “areas” that you add to the sidebars and footers of your websites. These can be populated with a variety of other information from a list of “Recent Posts” to your “Privacy Policy” to advertising of any sort.
White Hat SEO
White Hat SEO – These are the good tactics and above board methods for obtaining high rankings for your webpages in Google.
WordPress
WordPress – WordPress is a CMS (Content Management System)
